Advertisements
Here are four ads I've been able to work on. The first is a commercial for OLG I wrote while working at Publicis, Toronto. The other three are Spec Ads I created using Canva.
Online Lottery Tickets - BBQ
Ontario Lottery and Gaming Corporation
Imagined this as a subway poster advertising a new edition. Since The Great Gatsby is in the public domain, this spec ad focuses on the revamping of an already known classic in a new edition.
Book Launch -
The Great Gatsby
Print Spec Ad - Penguin Random House
Cold Mountaintop
Magazine Print Spec Ad - Canada Goose
Focused on charming copy here. Aimed for a young, adult audience, one that would embrace the funny tagline and a visual cue that captures the reader's attention. Mainly designed for a full-page spread in a magazine.
Resources - Word Search
Billboard Spec Ad - Centre for Addiction and Mental Health
Aimed to get a response. Prime Call-to-action is to strike an emotional chord with passersby, and then, direct them to go to the website online. A PTA with an evocative image.
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